About the project
The Oura wellness ring has become one of the most interesting and discussed innovations in the health tech industry. The device’s sophisticated design combined with highly advanced technology has resulted in numerous devoted users around the world.
Oura’s goal is to provide their users benefits, knowledge and understanding that no other wearable is able to offer. Achieving this goal requires even more profound understanding of current and future customer needs - both conscious and unconscious. This understanding should be a part of everything the company does.
Oura has a strong vision about customer-oriented strategy but our help was needed to get the information for the use of Oura’s team as effectively and flexibly as possible. Together with Oura’s team, our analytics and behavioral sciences professionals deepened Oura’s customer- and data-oriented strategy, as well as planned an effective data architecture and concrete steps for implementation. A deep knowledge about customers and their thoughts is the basis for everything.