About the project

A creative startup had a vision of a spearhead innovation for the wellbeing market. Oura, a wellness ring that brings actionable insights about the wellbeing of its user, is a combination of sophisticated device development, radio-technology expertise, software competence and health care dimensions. In order to succeed in such a challenging market, the product and the whole service have to be flawless. 

In cooperation with Oura’s team, our experts have developed the Oura Android and iOS mobile applications that seamlessly sync with the ring via Bluetooth. Together we were able to create an application that helped the product succeed and work as flawlessly as it was designed to. Moreover, we have helped Oura improve their R&D processes during the project.

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About the project

Our responsibilities

Software Development

"Bitfactor’s role as a product development partner has been extremely important for us. Bitfactor possesses world-class expertise in agile software development. Our cooperation has been exceptionally smooth, and they have provided us with innovative solutions – not only for the product itself, but also in how the fast-changing resource needs of a start-up company can be met."

Petteri Lahtela
CEO, Oura

"Bitfactor helped us create a customer insight strategy with a concrete implementation plan. We were really pleased with their keen understanding of the health and wearables industry, customer needs, and business in general. The people at Bitfactor are true experts when it comes to combining data analytics, big data architecture and behavioural science in product development and customer understanding. What is more, their expertise was not only visible on a higher strategic level, but it also resulted in an actionable and easy to follow implementation plan."

Marjo Piirto
CMO, Oura

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